Pages

Milestone Gifts

I'm delighted to welcome you to my gift-finding blog. I personally source and curate lists of popular themed gifts from leading brands, in addition to designing and crafting my own gifts and sharing tutorials to help you save money and have fun with gift giving. Disclosure: This page's links will take you to useful products and resources. Some are affiliate links, which means I may earn a commission (at no cost to you) if you click through and later make a purchase.

Zazzle - How to Create Products Consumers Want to Buy


I am LeahG, Platinum Seller over at Zazzle.



A lot of up-and-coming Zazzle sellers and Designers with great dreams of generating a living wage from Zazzle, which I wholeheartedly applaud. Here are a few pointers to get them started in sales rather than having to learn everything the hard way, which is to be expected given the nature of the business.


Top 3 suggestions:



1. NICHE


Your goal should be to locate a niche that is almost untapped on Zazzle and then become the market leader in that space.


Why start a new niche when you can just piggyback the success of others with their designs?


If you try to sell something that has already been sold millions of times, or if you imitate the ideas and designs of successful sellers, or if you flood the market with topics that already have thousands of competitors, you will have a very difficult time getting noticed. Zazzle displays other designers' products on your page, that are in the same niche as your product and so you may still lose sales to competitors despite your best marketing efforts to direct consumers to your product page on Zazzle. So, think beyond the box, plan carefully, and craft a new niche with less competition that increases your chances of being seen and sold.

2. DO SOME MARKET RESEARCH


SEARCH Zazzle's marketplace for that design theme to discover what already exists before you make your own. Is the visual quality of your design on par with or better than that other design? What makes you think a buyer would pick your design over the currently popular product on the market if it isn't the same or better? What can you do to enhance yours? Do you have the resources to expand upon existing text templates, develop a new and enhanced design, or launch a product-specific marketing campaign?


The cold hard truth


Products designed by skilled Graphic Designers that are on par with those found in traditional retail stores tend to sell the best on Zazzle. Indeed, Zazzle has attracted a sizable number of professionally qualified Graphic Designers. Despite the fact that comparisons can be intimidating, if you're serious about selling and making money on Zazzle, you shouldn't be afraid to learn about graphic design and upgrade your talents, or to consider licensing art (make sure you're aware of all the terms of doing so). 

The alternative is to figure out how to design something that looks professional with a lot less expertise on your part, such as a commercially available photo with a popular quote or phrase, which simply requires uploading a quality image and adding a text template field with a suitable font.

Consider the question, "Why would a consumer buy this?"

  • Is it for decorative purposes
  • Can it be given as a gift
  • Is it a collectible item
  • Does it have a practical function
  • Does it support a hobby or interest

Consumers are actively seeking products that satisfy one of these needs or wants. A buyer will not, for instance, aimlessly browse stores in quest of a rabbit postcard. Users will only search for rabbit-related content if they either own a rabbit (in which case they will likely use the rabbit's specific breed, colour, etc. to narrow their search) or are trying to source a gift for a rabbit owner. It's also possible that the consumer isn't specifically seeking a rabbit product, but is searching for a hilarious quotation or meme involving rabbits, in which case your postcard might be displayed if you use titles, descriptions and tags that highlight it as a funny rabbit saying, phrase meme postcard.


It's important to constantly keep in mind the needs of the consumer. Your products won't appear before their eyes out of thin air; they have to be relevant to what they're looking for.

4. Dominate and Secure Your Niche


When I say "dominate" or "secure" your niche, what exactly do I mean? The nature of the beast is such that even if you discover a fantastic new niche, other designers will soon be capitalising on the same opportunity. Since ideas are not unique and cannot be copyrighted, you may need a more proactive long-term approach to secure your success and ensure that you continue to be the top seller in your new found niche.


1. Create a brand-new Zazzle shop with a name and address that are both relevant to your niche.


Customers feel more comfortable making a purchase from a shop that caters to their specific interest. You have nothing to lose if you don't have any flagship stores.

2. Keep your shop and your works under wraps for as many days, weeks, or months as it takes to amass a sizable inventory of original and thought-provoking goods. Set to private or direct only.


Why spend months creating something no one will see when you know you won't sell it?


Owning the lion's share of the niche market's consumables is a must if you want to establish and maintain your position of authority. Excellent artwork, viral memes, quotes, sayings, text templates, and more will be required for these goods. This requires a TON of effort. But when your NEW store opens, you'll be well-stocked to meet the needs of a wide variety of customers looking for products in that specific niche.


If you do not do this, you run the risk of having your new store and specialty products overtook by competitors if you unveil them too soon. To dominate a specific market segment, your offerings must be superior to those of the Zazzle sellers that are "hot on your coattails.


When others try to cash in on your success, you may need to rethink your pricing strategy. This has nothing to do with trying to undercut the competition or selling oneself short; rather, it's about giving customers what they perceive to be good value for their money. Furthermore, rivals who want to mimic your success will corner you. As a result, you need to make sure you have a steady stream of sales and enough ideas for new products to keep you afloat, all while hoping that other designers aren't particularly drawn to the blue tarantula market (as an example).


Follow my blog for more tips or subscribe here for YOUTUBE TUTORIALS

Zazzle POD Sellers - How To Make Money Sooner Rather Than Later by Platinum Seller LeahG


I am LeahG, Platinum Seller over at Zazzle.

Seeing a lot of new sellers hoping to hit the big time which I fully support! To help them along here are a few tips to get the ball rolling with sales a little quicker than learning the hard way through trial and error, though there will always be a lot of that. 

My top 3 tips:

1. NICHE

Try to find a niche that is currently very underdeveloped (nonexistent) on Zazzle and develop that niche so you are the lead for that niche.

WHY do this?

Reinventing the wheel, copying the ideas, designs of popular sellers, swamping the marketplace with themes that have many thousands of competitors will make it very hard for you to be seen, and if you're not seen you're not selling. Even with your own marketing, with Zazzle showing off other designers works on your product page, you may find the competition still gets the sale. So be creative, devote time to consider YOUR niche, nurture it like a seed and watch it grow.

2. RESEARCH THE MARKETPLACE

Before creating a design SEARCH to see what already exists in the Zazzle marketplace for that design theme. Is your design equivalent to that design re visual quality or better? If NOT the same or better, why would a customer choose it in preference to the already marketplace-ranked item? How can you make yours better? Can you add text templates, create an improved design or do you have your own vehicle to promote and market your product exclusively?

Hard Pill To Swallow

Generally, the items that generate the best sales on Zazzle are those with a design quality that rivals those in the High Street, as created by professional Graphic Designers. Indeed Zazzle now has many GD's on board. Comparing can be daunting but if you're determined to compete in that niche, do not shy away from learning about graphic design and upgrading your skills or consider licensing art (ensure you're familiar with all the terms of doing so) but you will still need to learn about font pairings and placement. Alternatively, find a way to produce an item that requires less skill to execute in a professional manner.

3. Why Would A Consumer Buy Your Product?

Ask yourself .... "Why would a consumer buy this?

  • Is it for decorative purposes
  • Can it be given as a gift
  • Is it a collectible item
  • Does it have a practical function
  • Does it support a hobby or interest

When consumers are looking for products, they are doing so to fill one of the above needs or wants. As an example, a consumer will not randomly search for a rabbit postcard. They will only do so if they have a rabbit (they'll usually search by their rabbits own breed, color etc.) or want to send a note to a rabbit loving, owning, bunny mom or dad. It is also possible the consumer may not be looking for any rabbit products but might be looking for cute and funny rabbit memes and your product might then show up, especially if your postcard indeed has a funny quote or meme added to it as a text template!

Always consider what the consumer is looking for. Your products will not magically jump in front of their eyes, it has to be related to what they are searching!


4. DOMINATE AND SECURE YOUR NICHE!

Firstly, great additional tips re 'how to choose a niche' and 'how to approach the content for that niche' by KeegansCreations  via the Zazzle forum! Have a read if you haven't already.

So what do I mean by dominate and secure your niche. Sadly, the nature of the beast means that if you find a wonderful new niche, it won't be long before other designers are exploiting that same niche. Ideas are not exclusive and they cannot be copyrighted, so to ensure you remain the dominant seller in your newly found niche, you may need to take a more proactive longterm strategy to ensure your success. 

T1. Start a new store for your niche with an appropriate niche-inspired title and url.

Why do this when you already have a high-zranking store?

Buyers may put more trust in a store that specializes in their niche interest. If you have no high ranking stores, you have nothing to lose.

2. Keep your store hidden and your creations hidden for as many weeks, months as it takes to create a large stock of inspiring, creative products. 

Why create for months and not even promote or share, you won't sell anything ???

To dominate and secure your niche, you will need to have the bulk of the products for that niche. These products will need to have great designs, popular memes, quotes, sayings, editable text templates and more. This is a LOT of work. But when your NEW store opens you will be ready to go with stock that covers a wide range of consumer wants and needs in that niche. 

You are starting off as the 'authority' for that niche.

If you release your new store ande niche products too early, you run the risk of others cottoning on to your idea and themselves dominating the niche. To succeed at a niche, you need more and you will need better products than the 'hot on your coat tails' competition.

You may also want to consider your price point to remain competitive when others begin to piggyback on your success. This is not about underselling yourself or talents, it is about remaining competitive and providing consumers with products that for them represent value for money.  Additionally copycats will push you into a corner to secure your niche. Hence all you can do is ensure you have enough products to survive and ideas for future products to keep you afloat and just hope other designers aren't that interested in your blue tarantula niche. 😅

Follow my blog for more tips or subscribe here for YOUTUBE TUTORIALS







ZAZZLE POD Sellers - Lots of Views But No orders? How to identify the problem and FIX it!

Zazzle lots of views no sales
How To Generate MORE Sales from LESS Views



If your views do not translate to sales, consider:

Is the description an accurate reflection of the design? 
If not this will mean the viewer bounces away as fast as they arrived. Visit high-traffic sites like Amazon, add your item type in search and see what is MOST POPULAR to give you an idea of what the consumer wants. Discount the sponsored ads in doing so.

How is the item priced?
Is it competitive in the market for this product type? How does the price compare with other items of the same type on Zazzle? Is your royalty competitive?

Are the template fields easily customizable? 
Does it have templates? Are the text fields easy to edit and make changes to? Are the text fields labeled clearly?

What is the competition doing? 
What 'other designs' feature alongside yours when it is being 'viewed'. The customer may be looking at yours initially, then drifting off to another product by another designer. They may also be distracted by 'ads' on the page. As such compare your highly viewed item to the competitors, is yours the best? Could it be better? Is a redesign an option? Ensure all your products are in a collection, niche specific. This doubles your chances of more of your products being seen.


I have a number of sales which result from 12 or less views. The secret? 
Getting the product seen by the right person at the right time when the price is right .... which is down in most cases to ladyluck but you can incease your luck by doing a lot of active marketing. A snapshot from a couple of my stores illustrates it is doable.



ZAZZLE POD Sellers - Lots of Views But No orders? How to identify the problem and FIX it!

ZAZZLE POD Sellers - Lots of Views But No orders? How to identify the problem and FIX it!




Active marketing includes: Sharing to multi-media, having a blog to create content which can also be shared to media, having your own Facebook pages and groups to represent your product type, joining those that allow self-promotion. Highlighting sales as they come along.

Here Comes The Father of The Bride Gift! New for 2022

You're getting married woop woop! After the wedding is a great time to thank Dad for his support throughout your life and the wedding planning! Some like fun thank you gifts, others more formal and sentimental. This gift mug is the latter with a stylish leafy green border and gold frame and typography. Plenty of space for a thank you message to Father of Bride and Groom alike.


Groomsman Best Man Father Bride Groom Monogrammed WatchGroomsman Best Man Father Bride Groom Monogrammed Watch

PHOTO WATCH Name Bestman Father Groom Ring BearerPHOTO WATCH Name Bestman Father Groom Ring Bearer

BUDGET Bestman Groomsmen Gifts Black White Can CoolerBUDGET Bestman Groomsmen Gifts Black White Can Cooler

BUDGET Bestman Groomsmen Gifts Black White Medium Gift BagBUDGET Bestman Groomsmen Gifts Black White Medium Gift Bag

Personalized PHOTO Father of Bride Groom Wedding CufflinksPersonalized PHOTO Father of Bride Groom Wedding Cufflinks

Customizable Brides Dad Father of the Bride Thanks T-ShirtCustomizable Brides Dad Father of the Bride Thanks T-Shirt

BUDGET Bestman Groomsmen Gifts Black White Shot GlassBUDGET Bestman Groomsmen Gifts Black White Shot Glass

BUDGET Bestman Groomsman GIFTS Classic Black MugBUDGET Bestman Groomsman GIFTS Classic Black Mug

Monogram BEST MAN Groomsmen Groomsman PinStripes Luggage TagMonogram BEST MAN Groomsmen Groomsman PinStripes Luggage Tag

Monogram BEST MAN Groomsmen Groomsman Add Name Mason JarMonogram BEST MAN Groomsmen Groomsman Add Name Mason Jar

Monogram BEST MAN Groomsmen Groomsman Black Tie Playing CardsMonogram BEST MAN Groomsmen Groomsman Black Tie Playing Cards

Personalized Groomsmen Bestman Usher Father Bride SocksPersonalized Groomsmen Bestman Usher Father Bride Socks

Monogram Best Man Groomsman Black Leather Print Luggage Handle WrapMonogram Best Man Groomsman Black Leather Print Luggage Handle Wrap

Monogram BEST MAN Groomsmen Groomsman Add Name Silver Finish Money ClipMonogram BEST MAN Groomsmen Groomsman Add Name Silver Finish Money Clip

BUDGET Bestman Groomsmen Gifts Black White MugBUDGET Bestman Groomsmen Gifts Black White Mug

BUDGET Bestman Groomsmen Gifts Black White Latte MugBUDGET Bestman Groomsmen Gifts Black White Latte Mug

BUDGET Bestman Groomsmen Gifts Black White Playing CardsBUDGET Bestman Groomsmen Gifts Black White Playing Cards

BUDGET Bestman Groomsmen Gifts Black White FlaskBUDGET Bestman Groomsmen Gifts Black White Flask

BUDGET Bestman Groomsmen Gifts Black White Golf BallsBUDGET Bestman Groomsmen Gifts Black White Golf Balls

BUDGET Bestman Groomsmen Gifts Black White KeychainBUDGET Bestman Groomsmen Gifts Black White Keychain

BUDGET Bestman Groomsmen Gifts Black White Long ApronBUDGET Bestman Groomsmen Gifts Black White Long Apron

BUDGET Bestman Groomsmen Gifts Black White T-ShirtBUDGET Bestman Groomsmen Gifts Black White T-Shirt

BUDGET Bestman Groomsmen Gifts Black White Laptop SleeveBUDGET Bestman Groomsmen Gifts Black White Laptop Sleeve

BUDGET Bestman Groomsmen Gifts Black White Neck TieBUDGET Bestman Groomsmen Gifts Black White Neck Tie

BESTMAN Gift Personalized Flask Father Bride GroomBESTMAN Gift Personalized Flask Father Bride Groom

DAD Gift Personalized Classic Black White T-ShirtDAD Gift Personalized Classic Black White T-Shirt

DAD Gift Personalized Classic Black White FlaskDAD Gift Personalized Classic Black White Flask

DAD Gift Personalized Classic Black White Can CoolerDAD Gift Personalized Classic Black White Can Cooler

Best Man Groomsman Monogrammed Bow Tie Thank You MugBest Man Groomsman Monogrammed Bow Tie Thank You Mug

Personalized Best Man Father of Groom Groomsman Co MugPersonalized Best Man Father of Groom Groomsman Co Mug



#fatherofthebride #fatherofthegroom #2022weddings #2022gettingmarried #gettingmarried2022 #weddinggifts ##bridalpartygifts #fatherinlawgifts #weddingpartygifts #justmarried #dadgifts